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Our Vision and Values

Our Vision

To become a world class services company, protecting people and enhancing lives through industry-leading innovations; best-in-class product, service quality, and care for our colleagues, customers and communities across the globe. 

  • Innovations - Our Global Science Centre drives industry-leading innovations. Recent examples include RADAR, Lumnia, RapidPro and our range of Signature products with anti-bacterial surfaces with 'no-touch' options for washrooms. 

  • Service Quality - We measure state of service and customer satisfaction across the group, delivering consistent improvement, with the aim of becoming a world-class services company. 

  • Care - We care for our colleagues, customers and communities by delivering a safe and sustainable service. We support local charities in the communities in which we operate. 

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Our Values

Our values underpin everything we do and make us the company we are. We asked our colleagues what our core values are; there were three clear themes from the responses that we believe characterise Rentokil Initial.


Throughout the company there is a very strong focus on delivering outstanding customer service. Some of the training courses we run, open for all colleagues, are based solely on developing your customer service skills. Companywide you will find your colleagues set a high standard of customer service.



We are a company that depends on our people to service our customers face-to-face. Our colleagues are constantly shaping meaningful relationships with our customers, with other colleagues - both in their immediate teams and across the Group - and with our suppliers and other stakeholders.



We believe great things can be achieved through teamwork, respect and support. We encourage teamwork to make use of the strong relationships between our colleagues, leverage our collective strength and turn ideas into reality.