Rentokil Initial Work

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Our Vision and Values

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Our vision

Our vision is a world-class business services company, protecting people and enhancing lives through industry-leading innovations; best-in-class products, service quality, and care for our colleagues, customers and communities across the globe. 

  • Innovations - Our Global Science Centre drives industry-leading innovations. Recent product innovations include RADAR, Lumnia, RapidPro and our range of Signature products with anti-bacterial surfaces and no-touch options for washroom facilities. We continue to look at ways to reduce energy and water use through our products.

  • Service Quality - We measure customer satisfaction through our Trustpilot reviews, direct feedback to frontline colleagues and through regular contact with our clients, making sure we are delivering a consistent and high quality service to our customers. We also ask every colleague in the business every two years to tell us their ideas for how we can improve our service in our 'Your Voice Counts' survey.

  • Care - We care for our communities by delivering a safe and sustainable service that enhances lives. Colleagues that show care to their customers are recognised and act as role models in our people-driven business. Our colleagues are constantly raising funds for our chosen charity, Malaria No More, to help in the fight against one of the deadliest diseases this planet has seen.

Malaria No More cycle charity group photo

Our values

Our core values underpin everything we do and make us the company we are. We asked our colleagues what our core values are and there were four clear themes from the responses that we believe characterise Rentokil Initial.


We focus on delivering outstanding service to our customers. We organise training courses for all, focusing solely on developing your customer service skills. Throughout the company, you will witness colleagues delivering exceptional customer service.


We understand the importance of effective communication when building relationships. Our colleagues consistently strive to build meaningful relationships with our customers, colleagues, suppliers and other stakeholders.



We promote a culture of teamwork and mutual support to ensure the delivery of outstanding service to our customers. Our teams value and respect each other, acknowledging the unique contributions of every individual.

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We recognise our responsibility to uphold a duty of care towards one another, our customers, the communities where we reside and work, as well as the planet. We encourage a culture of mutual support, consistently looking out for each other’s wellbeing.